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Trastienda (also referred to herein as “us”, “our” or “we”) is committed to protecting the privacy of our customers. This privacy policy (“Policy”) has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ is being used online. Personally Identifiable Information, as described in U.S. privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read this Policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with this website, (“Website”). By using our services and viewing this Website, you are consenting to the information collection, use and disclosure practices described in this Policy.  Trastienda will not sell, share, or rent your personal data to third parties in ways different from what is disclosed in this Policy.


What personal information do we collect from the customers that visit our Website?

Trastienda  may collect the following types of information at several different points on our Website in order to facilitate the delivery of services or the fulfillment of an order, including: (1) personal data given voluntarily while using a feature of this Website; for example, during a registration process or purchase, including name, address, phone number, e-mail address; and financial information, such as credit card number and information; (2) information collected as a result of voluntary participation in a survey or poll, or when communicating with our webmaster or customer service team members; and (3) information collected automatically when visitors visit our Website.

How do we use your information?

We use the information, including personal data, you provide for internal purposes, such as:

  • to personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested;

  • analyzing trends and statistics;

  • member services including webpage personalization;

  • order history and status;

  • one-click ordering;

  • order confirmation and tracking;

  • subscription services; and

  • informing you of new products, services, offers and information about BUON’ITALIA.

Trastienda may also collect your IP address to analyze trends and customer interests as well as to administer the Website, track your Website movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personal data. We may use third-party service providers to serve ads and/or collect certain anonymous information when you visit our Website. These third-party service providers may use non-personal data (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, but not personal data, including your name, address, email address or telephone number) about your visits to this Website and other websites in order to provide advertisements about goods and services likely to be of interest to you. This information is collected through the use of pixel tags or cookies (see below).

Trastienda will not sell or otherwise share personal data with other people or nonaffiliated companies. Trastienda will use your personal data to provide services to you at your request. Trastienda will share this information with certain business partners to provide requested services that we do not provide directly. Trastienda will only share personal data with our business partners if they agree not to disclose the information to other third parties and agree not to use this information to solicit you.

Trastienda may disclose specific information upon governmental request, in response to a court order, when required by law, or to protect our or others’ rights, property, or safety. We do not provide information to these agencies or companies for marketing or commercial purposes.

If you choose to participate in any blog or other online forum on our Website, any personal data that you post on the Website may be shared with other participants in the forum. In any of these situations, the recipient and viewers of your personal information may be located in the United States or another jurisdiction that may not provide an equivalent level of data protection to the laws in your home country.



Please note that this Website is hosted on our servers in the United States of America. If you are a customer, user or visitor from a country outside the United States, you are deemed to consent to the transfer of your personal data you disclose and submit from your country of residence or from which you access the Website to the United States of America.


In order to set up a user account with Trastienda you will be asked to complete a registration form. During the registration process, you are required to give your contact information (such as name and e-mail address). This information may be used to contact you about the services on our Website for which you have expressed interest, such as webpage personalization, order history and status.


Trastienda has implemented reasonable physical, electronic and procedural safeguards and security measures to protect personal data collected through this Website. This includes compliance with related U.S. federal regulations and may include use of industry-standard Secure Socket Layer (SSL) encryption to prevent any loss, misuse, unauthorized access, disclosure, or modification of personal information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal data, we cannot guarantee or warrant the security of any information you transmit to or from our Website, and you do so at your own risk.


Trastienda  uses various technologies including, but not limited to “Cookies” to collect and store personal and non-personally identifiable information when you use the Website. “Cookies” are small files that a website or its service provider transfers to your computer or mobile device through your Internet browser when you visit a website that enable the website’s or service provider’s system to recognize your browser and capture and remember certain information. Most browsers accept cookies automatically, but can be configured not to accept them or to indicate when a cookie is being sent. Please note that without cookies, you may not be able to take full advantage of all of the Website’s features.

We may contract with third-party service providers to assist us in better understanding our Website visitors. These service providers are not permitted to use information about or from users collected on our behalf, except to help us conduct or improve our business. 


Parents should always supervise their children while online. The Website is not designed nor intended to collect personal data from children under the age of thirteen (13). In order for us to comply with the Children’s Online Privacy Protection Act, we ask that children under the age of thirteen (13) not provide any personal information on this Website.


Occasionally, at our discretion, we may include or offer third-party products or services on our Website. Trastienda is not responsible for the privacy practices of any linked website. If you decide to access any of the linked websites, you should read the privacy policy of each linked website to understand the related policy. This Policy applies solely to information collected through this Website. In addition, when you browse, other websites may place their own cookies on your computer. We do not control cookies placed on your computer by third parties whose links appear on our Website.


At any time you may review, update, correct, or change the personal data you have provided to us. You may also choose to no longer receive any communication from Trastienda Market

To protect your privacy and security, we will verify your identity before granting access or making changes to personally-identifying information.


You acknowledge and agree that all rights not otherwise expressly granted to you by the Policy are reserved to Trastienda. This Policy, together with the Terms of Use, constitute the sole and entire agreement between you and us with respect to the subject matter hereof and thereof and supersedes all other prior or contemporaneous negotiations, discussions, agreements, understandings, representations and warranties, both written and oral, between you and us with respect to such subject matter. The failure of Trastienda to exercise or enforce any right or provision of the Policy shall not constitute a waiver of such right or provision. If any provision of the Policy is found by a court of competent jurisdiction to be invalid, void, unlawful, or unenforceable, the Parties agree that the court shall give effect to the Parties’ intentions as reflected in such provision, and the other provisions of the Policy shall remain in full force and effect. The section titles in the Policy are for convenience only and have no legal or contractual effect. Neither the course of conduct between you and Trastienda, nor trade practice, shall act to modify any provision of the Policy. For the purposes of the Policy, the terms “include,” “includes,” “including,” “such as” and “for example,” shall be construed as if each term were followed by the words, “without limitation.”


Trastienda reserves the right to make changes to this Policy at any time. It is your responsibility to review the Policy from time to time to see if modifications have been made. Your continued use of the Website after any modification of the Policy will conclusively indicate that you accept those changes.

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